Consumer behavior. eResource :
by Hawkins, Del I.,
Edition statement:Fourteenth Edition. Published by : McGraw-Hill Education, (Dubuque :) Physical details: xix, 814 pages : color illustrations ; 26 cm ISBN:9781260100044; 9781260158199.
Subject(s):
Consumer behavior
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Building Marketing Strategy.
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მომხმარებლის ქცევა.
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სამშენებლო მარკეტინგი.
Year: 2019
| Item type | Current location | Call number | Copy number | Status | Date due |
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ელ. წიგნები / e-Books
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ცენტრალური ბიბლიოთეკა კომპიუტერული დარ. / Computer hall | 366 / CD-7250.47 (Browse shelf) | 7250.47 | Available | |
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ელ. წიგნები / e-Books
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ცენტრალური ბიბლიოთეკა კომპიუტერული დარ. / Computer hall | 366 / CD-7255.94 (Browse shelf) | 7255.94 | Available |
Revised edition of the authors' Consumer behavior, [2016]
Includes bibliographical references and indexes.
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
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