საქართველოს ტექნიკური უნივერსიტეტის ნიკო მუსხელიშვილის სახელობის საუნივერსიტეტო ბიბლიოთეკა

Niko Muskhelishvili University Library of Georgian Technical University

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Regulatory fit and persuasion through advocacy messages and narratives / Leigh Ann Vaughn.

By: Material type: TextTextLanguage: English Series: Psychology research progress seriesPublication details: New York : Nova Science Publishers, c2010.Description: xii, 46 p. ; 23 cmISBN:
  • 9781608768875 (softcover)
  • 1608768872 (softcover)
Subject(s): DDC classification:
  • 153.8/52 22
LOC classification:
  • BF637.P4 V38 2010
Contents:
Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes -- Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages -- Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood. Effects of regulatory fit on narrative transportation and persuasion : hypotheses organized by transportation likelihood -- Conclusion.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
წიგნები / Books წიგნები / Books ცენტრალური ბიბლიოთეკა / Central library ტექნიკური დარ. / Techn. hall 159.95 / 19 (Browse shelf(Opens below)) K - 9567 Available 2015-10374

Price .10 L.

Includes bibliographical references and index.

Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes -- Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages -- Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood. Effects of regulatory fit on narrative transportation and persuasion : hypotheses organized by transportation likelihood -- Conclusion.

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