საქართველოს ტექნიკური უნივერსიტეტის ნიკო მუსხელიშვილის სახელობის საუნივერსიტეტო ბიბლიოთეკა

Niko Muskhelishvili University Library of Georgian Technical University

Image from Google Jackets

Consumer behavior : global shifts and local effects / Rajagopal.

By: Material type: TextTextLanguage: English Series: Publication details: Hauppauge, NY : Nova Science Publishers, c2010.Description: xiv, 318 p. : ill. ; 26 cm. + 1 videodisc (DVD ; 4 3/4 in.)ISBN:
  • 9781608762767 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.32 .R35 2010
Contents:
Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
წიგნები / Books წიგნები / Books ცენტრალური ბიბლიოთეკა / Central library ტექნიკური დარ. / Techn. hall 658.8 / 2 (Browse shelf(Opens below)) K - 9437 Available 2016-7312

Price. 35 L.

Includes bibliographical references and index.

Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.

There are no comments on this title.

to post a comment.

Powered by Koha