price 50 L.

Preface -- Social marketing research paradigm / W. Douglas EvansBehavioral Economics and Social Marketing : Toward Integrated Approaches to Behavior Change / Alec Ulasevich -- The framework for corporate social responsiveness and public perceptions of undertakings by companies insights from uganda / Vincent Bagire, John Bosco Kakooza, Grace Nalweyiso -- Social marketing and new media technologies / W. Douglas Evans -- Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Robert D., Patricia E., Jon Ebbert, Sarah M. Greene, Larissa Nekhlyudov, James W. Dearing and others -- Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Minja Bergmeyer, Katrin Brewitt, Michael Papendick, Jonas Rees, Jacek Zielinski -- Understanding of public service advertisements among chinese children / Kara Chan, Anqi Huang -- How is social media used to promote youth wellbeing? : an examination of twitter use among national mental health organisations / Ann Dadich -- Social marketing programs in brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira, Cristiane Pizzutti dos Santos and others -- Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria Dourado Martins, Arminda Maria Finisterra do Paço, Ricardo Gouveia Rodrigues and other -- Index.