საქართველოს ტექნიკური უნივერსიტეტის ნიკო მუსხელიშვილის სახელობის საუნივერსიტეტო ბიბლიოთეკა

Niko Muskhelishvili University Library of Georgian Technical University

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Advertising and branding. eResource : concepts, methodologies, tools, and applications /

Contributor(s): Material type: TextTextLanguage: English Publication details: 2017.Description: 1849 pISBN:
  • 9781522517931 (hardcover)
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .A16836 2017
Summary: "This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
ელ.უცხოური წიგნები / eForeign Books ელ.უცხოური წიგნები / eForeign Books ცენტრალური ბიბლიოთეკა / Central library კომპიუტერული დარ. / Computer hall 659.1 / CD-6552 (Browse shelf(Opens below)) 6552 Available 2021-18974

Includes bibliographical references and index.

"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--

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