საქართველოს ტექნიკური უნივერსიტეტის ნიკო მუსხელიშვილის სახელობის საუნივერსიტეტო ბიბლიოთეკა

Niko Muskhelishvili University Library of Georgian Technical University

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Strategic brand management and development. eResource : creating and marketing successful brands / Sotiris T. Lalaounis.

By: Material type: TextTextLanguage: English Publication details: London : London : 2021.Description: 369 pISBN:
  • 9780367338749
  • 9780367338756
Subject(s): Additional physical formats: Online version:: Strategic brand management and developmentDDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .L35 2021
Summary: "This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
ელ.უცხოური წიგნები / eForeign Books ელ.უცხოური წიგნები / eForeign Books ცენტრალური ბიბლიოთეკა / Central library კომპიუტერული დარ. / Computer hall 339.1 / CD-6560 (Browse shelf(Opens below)) 6560 Available 2021-19723

Includes bibliographical references and index.

"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"--

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