საქართველოს ტექნიკური უნივერსიტეტის ნიკო მუსხელიშვილის სახელობის საუნივერსიტეტო ბიბლიოთეკა

Niko Muskhelishvili University Library of Georgian Technical University

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Digital marketing. eResource / Dave Chaffey, Fiona Ellis-Chadwick.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Pearson, 2019.Edition: Seventh editionDescription: 1040 pISBN:
  • 9781292241579
Subject(s):
Contents:
Part 1 Digital marketing fundamentals 1 Introducing digital marketing 2 Online marketplace analysis: micro-environment 3 The digital macro-environment Part 2 Digital marketing strategy development 4 Digital marketing strategy 5 Digital media and the marketing mix 6 Relationship marketing using digital platforms Part 3 Digital marketing: implementation and practice 7 Delivering the digital customer experience 8 Campaign planning for digital media 9 Marketing communications using digital media channels 10 Evaluation and improvement of digital channel performance
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
ელ. წიგნები / eBooks ელ. წიგნები / eBooks ცენტრალური ბიბლიოთეკა / Central library კომპიუტერული დარ. / Computer hall CD-6841 (Browse shelf(Opens below)) 6841 Available 2022-5498

Earlier editions published as: Internet marketing : strategy, implementation, and practice.

Part 1 Digital marketing fundamentals
1 Introducing digital marketing
2 Online marketplace analysis: micro-environment
3 The digital macro-environment

Part 2 Digital marketing strategy development
4 Digital marketing strategy
5 Digital media and the marketing mix
6 Relationship marketing using digital platforms

Part 3 Digital marketing: implementation and
practice
7 Delivering the digital customer experience
8 Campaign planning for digital media
9 Marketing communications using digital media channels
10 Evaluation and improvement of digital channel performance

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