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Introduction : how this book will make you more successful -- The five unbreakable rules of persuasive presentations -- 1. The presentation that deeply involves your audience -- 2. The presentation that creates excitement -- 3. The presentation that persuades with a story -- 4. The presentation that sells a new idea -- 5. The presentation that persuades by emotional appeal -- 6. The presentation that persuades with humor -- 7. The presentation that lays out "the facts" -- 8. The presentation that inspires -- 9. The presentation that changes a perception -- 10. The presentation that builds trust -- 11. The presentation that offers a solution -- 12. The presentation that makes a financial case -- 13. The presentation that gets them to choose you over the competition -- 14. The presentation that wins over a hostile audience -- App. A. The "eyes rules" -- App. B. Picking the right strategy, by the numbers -- App. C. Gender and political affiliation contrast study.