საქართველოს ტექნიკური უნივერსიტეტის ნიკო მუსხელიშვილის სახელობის საუნივერსიტეტო ბიბლიოთეკა

Niko Muskhelishvili University Library of Georgian Technical University

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Strategic market management : global perspectives / Damien McLoughlin, David A. Aaker.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, 2010.Edition: 1st edDescription: p. cmISBN:
  • 9780470689752 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .A23 2010
Contents:
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
წიგნები / Books წიგნები / Books ცენტრალური ბიბლიოთეკა / Central library ჰუმანიტარული დარ. / Humanitarian hall 338.244 / 172 (Browse shelf(Opens below)) K-12822 Available 2014-5178

Includes bibliographical references and index. Price 103 l.

Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.

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