Integrated marketing communication. eResource : advertising and promotion in a digital world / Jerome M. Juska.
Material type:
TextPublication details: NY : Routledge, 2017.Description: 251 pISBN: - 9781138695443 (pbk)
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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ელ. წიგნები / eBooks
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ცენტრალური ბიბლიოთეკა / Central library კომპიუტერული დარ. / Computer hall | 659 / CD-7332 (Browse shelf(Opens below)) | 7332 | Available | 2024-2682 |
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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