Rajagopal, 1957-
Consumer behavior : global shifts and local effects / Rajagopal. - Hauppauge, NY : Nova Science Publishers, c2010. - xiv, 318 p. : ill. ; 26 cm. + 1 videodisc (DVD ; 4 3/4 in.) - ( Global economic studies ).
Price. 35 L.
Includes bibliographical references and index.
Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.
9781608762767 (hardcover : alk. paper)
2009035594
Consumer behavior.
Consumers--Psychology.
Marketing.
International economic integration.
Marketing. Sales. Selling. Distribution
HF5415.32 / .R35 2010
658.8/342
658.8 / 2
Consumer behavior : global shifts and local effects / Rajagopal. - Hauppauge, NY : Nova Science Publishers, c2010. - xiv, 318 p. : ill. ; 26 cm. + 1 videodisc (DVD ; 4 3/4 in.) - ( Global economic studies ).
Price. 35 L.
Includes bibliographical references and index.
Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.
9781608762767 (hardcover : alk. paper)
2009035594
Consumer behavior.
Consumers--Psychology.
Marketing.
International economic integration.
Marketing. Sales. Selling. Distribution
HF5415.32 / .R35 2010
658.8/342
658.8 / 2