Consumer behavior : Rajagopal.
by Rajagopal,
Series: Global economic studies Published by : Nova Science Publishers, (Hauppauge, NY :) Physical details: xiv, 318 p. : ill. ; 26 cm. + ISBN:9781608762767 (hardcover : alk. paper).
Subject(s):
Consumer behavior.
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Consumers
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Psychology.
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Marketing.
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International economic integration.
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Marketing. Sales. Selling. Distribution
Year: 2010
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
წიგნები / Books
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ცენტრალური ბიბლიოთეკა ტექნიკური დარ. / Techn. hall | 658.8 / 2 (Browse shelf) | K - 9437 | Available |
Price. 35 L.
Includes bibliographical references and index.
Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.
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