საქართველოს ტექნიკური უნივერსიტეტის ნიკო მუსხელიშვილის სახელობის საუნივერსიტეტო ბიბლიოთეკა

Niko Muskhelishvili University Library of Georgian Technical University

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Regulatory fit and persuasion through advocacy messages and narratives / Leigh Ann Vaughn.

by Vaughn, Leigh Ann.
Series: Psychology research progress series Published by : Nova Science Publishers, (New York :) Physical details: xii, 46 p. ; 23 cm. ISBN:9781608768875 (softcover); 1608768872 (softcover). Year: 2010
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Item type Current location Call number Copy number Status Date due
წიგნები / Books წიგნები / Books ცენტრალური ბიბლიოთეკა
ტექნიკური დარ. / Techn. hall
159.95 / 19 (Browse shelf) K - 9567 Available

Price .10 L.

Includes bibliographical references and index.

Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes -- Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages -- Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood. Effects of regulatory fit on narrative transportation and persuasion : hypotheses organized by transportation likelihood -- Conclusion.

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